Arts and Design Elite Scholarship Program No. 1

菁英計畫第一個老師是 Alisa Zamir
她的題目是以「Less is More」為主題來設計海報
當時是希望用高空彈跳表現出開車超速的問題
並用長型的尺寸來表現出高空彈跳的高空感
而且也可以透過折疊來讓圖落下時更強化高空落體的感覺

Sketch



Target Audience
Everyone drives car
Sponsor
Department of Transpotation
Poster Size
29.7 cm x 89.1 cm
Ad position
Columns, pillars and walls
Design Idea
In Taiwan, 90% of people who died in a traffic accident is caused by exceeding the speed limit. And the victims’s age is almost fom 18 to 29 years old. Therefore, basing on bungee jumping wants to emphasize in adolescence. Trying to present that “when everyone is enjoying the speed, the death will follow.”
Tips to post
1. Poster can be folded up, readers can try to drop it by theirselves, everyone can enjoy the speed of the dropping.
2. When poster drop to the ground, the car on poster will be crashed again.